In simple words, HR branding or employer branding is the process of managing your company’s reputation as an employer among job seekers, employees, and key stakeholders. When the company’s values, culture, and mission are aligned with those of an employee, the latter is likely to remain with the company for as long as possible. Or, if we are talking about a job seeker, will compete for being hired. 

However, the employer brand is sometimes perceived only as a set of employee perks – such as free lunch, ping pong table, or long vacation. This very narrow understanding makes it unrelated to …